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Psychology6 min Read

The Psychology of 'Keeping Up With The Joneses'

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MoneyBible Team

The Psychology of 'Keeping Up With The Joneses'

Key Takeaways

  • The Illusion: People display their debt, not their wealth. That BMW might be leased by a guy with $0 net worth.
  • Stealth Wealth: Real wealth is quiet. It's the freedom you don't see.
  • The Fix: Define your own game. Stop playing theirs.

Introduction

We are social monkeys. We look at our neighbors to see how we are doing. If they get a new car, we feel poor. If they go to Bali, we feel boring. This "Keeping Up" instinct is the single biggest destroyer of middle-class wealth.

Deep Dive: Status Games

Wealth is What You Don't See

Morgan Housel said it best: "Wealth is the nice car not purchased. The diamond not bought. The watch not worn."

  • Rich: High Net Worth.
  • Wealthy: High Freedom.
  • Looking Rich: High Spending (often High Debt). You can look rich or you can be wealthy. It is very hard to be both, unless you are making millions.

The Spotlight Effect

You buy the fancy car because you want people to admire you. But when people see the car, they don't admire you; they admire the car and imagine themselves in it. No one cares about your possessions as much as you do.

Summary

The Joneses are broke. They are stressed. They are fighting about money. Don't envy their highlight reel. Focus on your own bank account.

Tags

#psychology#spending#social proof#happiness

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